How do you rebrand a higher education co that's moving out of pandemic-mode? Give professors and students what they need most. Inspiration. Inspire them with the human truth that every new day is a chance to start again. Then convince the client to create brand awareness with a video that spreads inspiration, not the company's features. Then figure out how to launch in social because of zero dollars for ad spend. And while you're at it, redesign the color palette and logo to reflect the brand's positivity -- and lead writing workshops to teach the internal team how to thread the voice through 100s of marketing material. Talk about a tall order delivered -- with a lot of passion and ingenuity.