How do you advertise a brand with big goals, but little budget? Social, of course. But we related to the audience differently. Most pediatric brands speak to parenting ideals. You know, the ones that make us feel like we're falling short. For Pediasure, we chose to speak to parenting realities, with the right dose of smarts and a lot of humor. Because, after all, the daily life of parenting is the longest running comedy.